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Pricing phases in Measure allow you to create dynamic subscription pricing that evolves over the lifecycle of a customer. This powerful feature enables you to implement various pricing strategies, such as introductory offers, promotional discounts that expire, or planned price increases, without manual intervention.

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What are Pricing Phases?

A pricing phase is a defined period within a subscription’s term that has a specific pricing structure. You can chain multiple phases together to create a subscription that automatically transitions from one price point to another. This is particularly useful for multi-year enterprise contracts with planned price adjustments. For example, consider a three-year contract where the price per license and the discount change each year:
  • Phase 1 (Year 1): $20 per license per month, with a 20% discount.
  • Phase 2 (Year 2): $40 per license per month, with a 15% discount.
  • Phase 3 (Year 3): $60 per license per month, with a 10% discount.
This entire sequence is configured once when creating a contract. Measure handles the transitions automatically at the end of each billing period, ensuring a seamless and predictable billing cycle.

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Common Use Cases

  • Ramped Deals: For enterprise customers, you can structure deals that ramp up over time (e.g., Year 1 at price X, Year 2 at price Y) and automate the price adjustments.
  • Introductory Pricing: Attract new customers by offering a lower price for an initial period before automatically moving them to your standard plan.
  • Promotional Campaigns: Run a marketing campaign with a special discount that automatically expires after a set duration.
  • Ending a Trial: Seamlessly convert a customer from a free trial to a paid plan by scheduling a change at the end of the trial period.
By using pricing phases, you can build more flexible and automated billing models that cater to your business needs and go-to-market strategies.